Seriously, though, I responded to a request through HARO and my contribution was politely declined. Sniff.
But their loss is your gain. Here are some basics about what’s important for job seekers on social media, especially LinkedIn.
In just a few days, we’re announcing some big LinkedIn news here at This Little Brand. And this is a great warmup! (The news also explains why I’ve been quiet this week. We’re all busy here making a story-based LinkedIn tool like no other.)
Here’s what I told the reporter…
* Why is it important for job seekers to utilize social media?
Social media is a critical pathway for the “hidden job market” everyone’s always going on about. It’s a cliché because it’s true. Up to 80% or more of roles are filled without ever posting an opening. Social media allows job seekers to connect directly with hiring managers. It’s also an excellent tool for researching organizations that may be hiring.
* Why is it important to make sure all your info is up-to-date on LinkedIn?
87% of recruiters use LinkedIn. It’s a place to be found if your profile is properly infused with keywords. It’s a place to engage if your profile is well crafted for human readers. It is social proof and improves your Google results. For many, a Google search of their name results in their LinkedIn page being among the top results.
* How can you use social media to help you get a job?
The most effective way is to be proactive and work backwards. Define the type of company you’d like to look for, make a list of organizations that fit the bill, find potential hiring managers at those organizations on social media and reach out to them. LinkedIn is quite useful for this since it shows shared connections, and you can often get a warm introduction from a contact.
* How should you use Twitter to get ahead in the job search?
Twitter is great for researching companies and understanding what’s important to hiring managers as individuals. It’s also a unique way to bypass gatekeepers. Many Twitter users will answer an @ message where they might let an email or a LinkedIn message languish.
* How should you use Facebook to get ahead in the job search?
Facebook can be a good way to get in the back door. You never know if someone you went to high school with might be related to a relevant hiring manager.
Facebook is a great platform for recruiting helpers. Make posts asking for help. Be specific and don’t ask for a job. Few people can think of job openings, but lots of people can respond to a specific request to help with research, for example. A post like, “I’m researching local tech startups, such as Acme, Banta, and Geo. If anyone’s got the ear of a CIO or CTO at a similar company, I’d love an introduction as I’m setting up some brief (10-minute) informational interviews.
* How can you use LinkedIn to get ahead in your job search? Any other tips or comments?
Make the most of your headline, profile picture, and the first 170 characters of your profile. Include important keywords, but also use brand specific words and lay down the first sentence or two of a page-turning career story. You want to get recruiters and hiring managers to click “see more” once they’ve found you in a search.